"Riders Of Kawasaki" (ROK) was created to attract members, as well as forge a sense of community. This grassroots campaign was comprised of a website, app, a coffee-table-style magazine and collateral materials.
Kawasaki's Torque magazine was a key component of the ROK campaign, delivering engaging content to members. The design focused on bold imagery and dynamic layouts to capture the excitement of the Kawasaki lifestyle.