Kawasaki ROK

"Riders Of Kawasaki" (ROK) was created to attract members, as well as forge a sense of community. This grassroots campaign was comprised of a website, app, a coffee-table-style magazine and collateral materials.

// Concept Development; Art Direction; Design/layout; Retouching

Kawasaki Torque Cover
Kawasaki's Torque magazine was a key component of the ROK campaign, delivering engaging content to members. The design focused on bold imagery and dynamic layouts to capture the excitement of the Kawasaki lifestyle.
Kawasaki Torque Spread
Kawasaki ROK stationery mockup
Kawasaki ROK design
Kawasaki ROK design
Kawasaki ROK design
Kawasaki ROK design